New York City’s Empire State Building, Chicago’s Sears Tower and Seattle’s Space Needle will show solidarity with kids across the country by “turning off their lights” tonight for Earth Day at 9 p.m. local time– as kids simultaneously do the same in their homes, as a symbol of environmental consciousness.
“Powering Down” the Empire State Building’s tower lights, the Sears Tower’s antenna and the Space Needle’s exterior lights is part of Nickelodeon’s ongoing The Big Green Help initiative, which is designed to empower kids to take action on the environment and connect them to energy saving and earth-friendly activities in their everyday lives.
Nickelodeon’s The Big Green Help is a multiplatform campaign that provides information and tools to help explain climate change to kids through on-air messaging, grassroots activity, and online gaming. To-date, more than 2 million kids have pledged to participate in The Big Green Help.
