Get ready to celebrate summer with the season’s most awaited collab: vineyard vines for Target. Set to launch in stores and online on May 18, vineyard vines for Target is getting a head start with a summery reveal and pop up at Brookfield Place.
Boasting more than 300 items in this collaboration, this line features the clean-cut, classic and fun designs that vineyard vines fans already love. What makes this collaboration so appealing is the accessibility and desirable price tags. With items as inexpensive as $10, and most items under $35, vineyard vines for Target could be another sell-out hit.
Ranging from diaper bags to beach towels to ladies’ sundresses to men’s pullovers, vv for Target has something for every member of the family. This collaboration not only features clothing, but also housewares and travel accessories, perfect for beach outings and vacations.
I had the chance to shop the collection at the launch party last night in NYC. The event had a fun Nantucket vibe, complete with oyster shuckers, a lobster shack and a summery photo opp. Word on the street is that there were quite a few celebs onhand. I was too busy shopping and oggling at all the fun vineyard vines clothes that I finally don’t have to feel guilty about buying!
In contrast to the sweatshirts in vineyard vines boutiques, the pullovers in this line are right around $35—And don’t forget to use your Redcard for that 5% discount! Other items that I love in this collection include that wagon, all those amazing bags, coordinating shorts, $10 t-shirts and the versatile throws and blankets.
I’m so ready for this gray weather to be done so we can have a picnic in all of our vineyard vines gear. 😉
For now, check out what I found at the NYC pop up. The vineyard vines pop up at Brookfield Place is open May 10-12, where you can shop and enjoy fun activities.
vineyard vines for Target drops in stores and online on May 18.