As they say, the internet—specifically, social media—has forever changed the way we receive information. But lucky for us shopping fanatics, that’s a good thing. Even though I’ve been on Twitter for almost a year, I love seeing that it’s going mainstream. Better yet, many of my favorite stores and brands are joining the Twitter and Facebook bandwagon. On very few occasions, these stores and brands are harnessing the power of social media the “right” way, rather than having a one-sided conversation.
It’s true, I often see stores or brands tweet or merely post things without interacting with the consumer. It’s too bad for them because these new social media outlets are invaluable to both the consumer AND retailer. For instance, check out one of my favorite stores, Janie and Jack. Last night, Janie and Jack, a part of the Gymboree Corporation, tweeted a preview to their upcoming line. They posted the link to the sneak peek of their new lines, which then led to their Facebook Fan Page which showcased four photos of super cute outfits that aren’t even available online until June 29 and in the stores until July 8. Cupcakes and pirates: two of our favorite things!
Great usage of Twitter AND Facebook, Janie and Jack! While these adorable new outfits might not be on our budget just yet, that preview reminded me that Janie and Jack has a 60% off sale going on right now! These sales are awesome, especially since I normally don’t buy at Janie and Jack until things go on sale! If you’re new to Twitter or even if you’ve been on for awhile, be sure to follow your favorite stores and brands, in addition to your friends, and you’re bound to find some secret sales, previews and maybe a deal you just can’t pass up!
Have we connected on Twitter? Maybe I’ll even do a secret contest of my own soon. hmmmm…
