Along with many of my blogging and media colleagues, Toy Fair affords us an opportunity to take a glimpse into toy manufacturers’ lineup of new products for 2011. A few big brands opened their doors for informational tours of booths and showrooms, including #2 toy maker, Hasbro.
I already mentioned a few notables from our tour of Hasbro’s Toy Fair showroom, but Hasbro continues to underscore their success in existing toys and licenses, which includes many of the familiar products that have shows on the new family channel, the Hub, a joint venture with Discovery Communications.
I’m finding it quite difficult to organize everything I saw over the past few weeks, so I’ll try to post them in good-sized chunks to avoid bombarding too much information at once.
Here are just a few of the many new toys for boys from Hasbro:
Hasbro’s new Boys Toys didn’t disappoint. Marvel Super Heroes, once again, have a big presence in Hasbro’s lineup of new toys. With Thor and Captain America hitting the big screen later this year, Hasbro has several new toys, including role play sets, that will have launches coinciding with movie releases.
(above) The Lightning Hammer is a replica of Thor’s signature weapon, and is fully equipped with electronic battle sounds and a launching projectile.
The Captain America Disc Launching Shield fires miniature foam disks and has a diameter of 15 inches.
Because I have a smaller super hero fan, I love the Super Hero Squad 3-Packs. In addition to other popular super heroes, Hasbro will have Thor and Captain America 3-Packs as well. I’m excited to see this segment of Super Heroes go on to expand with more accessories and playsets
Aside from the Marvel Super Heroes, Rescue Bots (Transformers) and Star Wars are joining this chunkier line up for smaller hands.
