Toy Fair – The Next Kid Thing

What to See and Do at Play Fair in NYC + ticket giveaway

February 10, 2016February 10, 2016 by Jen Rabulan-Bertram

For the first time ever, kids will be heading to Javits Center in NYC for Play Fair on Saturday and Sunday, February 13-14. Presented by Nickelodeon and Lego, Play Fair will allow kids and families to experience the latest and greatest toys, as well as meet fun characters and YouTube personalities.

Play Fair, hosted by Toy Industry Association and Leftfield Media, will be taking place alongside of the International Toy Fair, the annual trade show for industry professionals. Because it is a trade show, kids are not allowed to walk the showroom of Toy Fair. Play Fair, however, was designed for kids and families to experience new toys and then some. Hasbro, Mattel, Marvel, Cartoon Network, Crayola, Bandai, Toys R Us and Warner Bros will be onhand at Play Fair showcasing the coolest toys.

Play Fair logo Circle

My family will be onsite with me on Sunday to check out all the goodies! Though we get to check out cool new toys regularly, fun experiences like this excite my guys to no end. My 8 year old will likely be in amazement of his favorite YouTubers. While my 4 year old will most likely go nuts over the entire thing! As for me, I can’t wait to let loose and check out the fun. Toy Fair is work for me, so I’m taking videos, tons of photos and taking notes. Play Fair with kids and families will most certainly add a totally different perspective to Toy Fair itself!

So, here’s what you’ll get to see and do at Play Fair:

• Check out the new Batmobile from Warner Bros. Pictures’ Batman v Superman: Dawn of Justice, in theaters March 25, 2016

• Slide down the exclusive PAW Patrol slide, snap photos with PAW Patrol costume characters Chase, Marshall, Skye and Rubble, and get an exclusive look at the newest PAW Patrol pup, Tracker, who will join the series this fall

• Join Hasbro for the ultimate lightsaber training session! With the help of the Empire Saber Guild, get a hands-on learning experience about lightsaber forms and techniques

• Build a LEGO car and race it down a ramp against other LEGO builders

• Explore the Teenage Mutant Ninja Turtle tunnels and mimic their favorite Turtle moves with Magic Mirror technology

• Gross out with an epic booger battle, experience the slimy, gross play of Booger Balls for the first time by picking and flicking them at Booger Ball targets

• Enjoy the interactive Thomas & Friends experience by Mattel

• Create their own toy review videos and have chances to win Toys“R”Us gift cards

• Test out the latest from NERF in the NERF arena

• Test out the newest Razor rides, like Jetts, the new sparking Heel Wheels, and other awesome Razor rides like the Power Core E90, Crazy Cart and RipSurf

• Purchase exclusive collectible toys

• And every attendee will receive a gift bag with toys and fun goodies from event sponsors

Play Fair’s live performances and appearances include:

• Meet and take photos with the Teenage Mutant Ninja Turtles, Shimmer and Shine, SpongeBob SquarePants, the Miraculous Ladybug and Cat Noir, Chase and Marshall from PAW Patrol, Dora, Saban’s Power Rangers Dino Super Charge, Peppa Pig, PJ Masks, and more

• The cast of Nickelodeon’s hit show Game Shakers – Cree Cicchino (Babe), Madisyn Shipman (Kenzie), Thomas Kuc (Hudson), Benjamin Flores Jr. (Triple G), and Kel Mitchell (Double G) – will host a panel on Saturday to debut their new app, Nasty Goats

• Jon Scieszka, best-selling author behind The Stinky Cheese Man and The True Story of the Three Little Pigs, will read from his Frank Einstein science book series

• All-ages comic creators Art Baltazar, Franco Aureliani, Abby Denson, Dave Roman, Matt Loux, and Misako Rocks! will sketch and sign their books for fans

• Meet Toys“R”Us mascot, Geoffrey the Giraffe, enjoy story time and participate in fun birthday-themed activities

• Take in episodes of Ultimate Spider-Man: Web-Warriors, We Bare Bears, and Teen Titans Go! on a massive movie screen

• Take photos with Shopkins mascot characters, including Strawberry Kiss and Lippy Lips, and color your favorite Shopkins characters

• LEGO Master Builder Erik Varszegi presents insider tips on creating LEGO masterpieces

• The girls of Make it Pop will reveal their new fashion doll series on February 14. Join them on the Toys“R”Us stage at 11:30 a.m. for an exclusive interview, live performance and a chance to meet the cast

• YouTube personalities including DisneyCarToys, Mommy and Gracie Show, and KittiesMama will meet with fans and host toy unboxings live on the Toys“R”Us stage

Buy Tickets

Tickets start at $30 and can be purchased at PlayFairNY.com/tickets Family packs with a small discount are available online as well. Morning sessions run from 9:30 a.m. to 1:30 p.m., and afternoon sessions are open from 3:00 p.m. to 7:00 p.m.

Giveaway

And thanks to my friends at KidzVuz, I have a family four pack of tickets for Play Fair to giveaway! Make sure you visit my awesome friends at KidzVuz at booth #156 at Play Fair!

Enter below! Good luck! This giveaway will end on Friday night 2/12 so the winner can be notified.

a Rafflecopter giveaway

Be sure to follow my coverage of Toy Fair from Saturday February 13 to Monday February 15! I’m @jenrab on Twitter, Periscope and Instagram. I’ll have photo and vids up on the Next Kid Thing Facebook page, and I will snap some Snapchat photos too! I’m jen_rab on Snapchat

Highlights from Day 1 of Toy Fair 2015

February 15, 2015February 16, 2015 by Jen Rabulan-Bertram

It feels like Arundel here in NYC, but I’m onsite at the Javits Center for Toy Fair 2015 covering the latest and greatest in toys and games. As in years past, I typically spend my days at Toy Fair meeting with companies, checking out their latest wares and getting the dish from their developers, marketing team and sometimes the creators themselves.

For the first day, I started my day by having breakfast with one of my favorites: Spinmaster. Spinmaster is responsible for many recent top toys, most notably one of the hottest sellers from last year: Kinetic Sand and Sew Cool. Who knew modernizing two classic activities and repackaging them to make them kid AND parent friendly would make these toys such a success in 2014? Spinmaster, that’s whom! Piggybacking on kids’ interest in sewing, knitting and crafting, Spinmaster has new activities that emphasize this trend. Text Cool was my absolute favorite, mainly because it reminds me of my parents’ 1970s clicker label maker. This updated activity allows kids to design text bracelets with letters, emoticons and other designs. It’s a simple craft, but one that I think will resonate with nostalgic parents like myself.

Another highlight with Spinmaster was checking out the cool Paw Patrol toys, including the Paw Patroler.

On the heels of Dino Zoomer being honored with a TOTY award, Spinmaster revealed the latest iterations of this line: Zoomer Kitty and Zoomer Chomplings.

One of the best aspects of Toy Fair is walking the first floor and meeting new companies who are exhibiting for the first time. This time around, I loved learning about Lace Locks, which is an innovative accessory for shoelaces. This company has well known partners and their expansive line has a lot of licenses and designs to choose from. Since we’re huge superhero fans at our house, I especially loved all the fun Marvel Lace Locks. I loved seeing the Lace Locks on branded Marvel shoes.

Another cool toy/app that I loved learning about on the first floor was Painting LuLu which is a traditional coloring book with a partnering app and crayon stylus. I loved the way the way the app and crayon stylus can bring a child’s real artwork to life.

My first meeting of the day was with one of my all-time favorites: Crayola. Crayola always has innovations that are forward-thinking and fun for both kids and parents. I’ll have to share more in-depth details about Crayola, but some of my new favorite products include the Thread Wrapper, Color Wonder Stamper, Color Me a Song and the Cling Creator.

Tomy has all kinds of cool stuff coming up this year. As the master licenser for the new Disney Jr. Show, Miles from Tomorrowland, I got to see all the fun toys for this hit new show. The Stellosphere and this cool board that reminded me a of a hooverboard.

One of the highlights of my day was checking out Cloud B’s lovely night lights and plush toys. One particular new toy that I fell in love with Super Max the Turtle, which is a special turtle nightlight that was inspired by a young cancer patient who spent a lot of time in the hospital. The special protective casing on this light can be used in hospitals or settings where shared items can be sanitized. The story about this beautiful toy was amazing.

My absolute favorite toy of toy fair so fair has to be VTech Toys’ Kidizoom. This small action camera packs a punch and fills a void for our social sharing youth. I watched a little demo video created by the Kidizoom and the quality is pretty impressive for an action cam of this size and stature.

As always, I’ll have much much more to share, but for now, check out more of my favorites on Instagram and Twitter!

Marvel Super Hero Mashers Combine Construction and Action Figures Toys

March 3, 2014March 3, 2014 by Jen Rabulan-Bertram

For young boys and girls, super heroes personify strength and bravery. So, when toys depict these super heroes and super powers, action figures become an extension of their imagination.

Over the past few years, we’ve become major MAJOR super hero fans. What with Iron Man, Captain America, The Avengers and other Marvel movies on the big screen and eventually making their way to our small screen, it’s super hero all day, every day around here.

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Appropriately enough, Hasbro’s line of Marvel toys are some of our most played-with toys in our house. Marvel Super Hero Mashers, which debuted a few weeks ago, are perhaps among my favorite action figures to date. What sets these super hero action figures apart from the rest? They’re completely customizable!

As action figures promote imagination and creative play, why not customize the super hero and his powers while you’re at it? Well played, Hasbro.

Excited to get a first look at Marvel Mashers, my guys haven’t put them down since they arrived. Marvel Super Hero Mashers combines construction/building with action figures, which is the most popular play pattern for my six year old and his copycat two year old little brother. For review, we received a Marvel Mashers Action Figure Assortment of Hawkeye and an Action Figure Assortment Upgrade of Hulk.

To be able to mash Spidey’s arms with Captain America’s Legs, Iron Man’s torso and Hulk’s other arm most definitely extends his imagination and creative inner story lines and then some.

Not sure about you, but when we were kids, I remember taking apart GI Joes and then trying to reconstruct our own guys. It was endless fun! So, to me, Marvel Mashers is a brilliant concept and past play pattern come true. My six year old is within the target age demographic, and without a surprise, it’s a mega hit for him. Biggie says: “Marvel Mashers is cool because you can make your own guy and mix with another guy, too.”

For a six year old, it was fairly simple to mix and match, but at times, it was difficult for my son to interlock some of the limbs and parts on his own. Nevertheless, once we had the figures put together, it was open-ended superhero play for everyone.We’ve been having fun mixing and mashing our characters, but in my opinion, we had even more fun when we added even more characters’ “parts” to the mix.

I’m such a fan of Marvel Mashers that when I attended last month’s Hasbro cocktail party at Toy Fair, I was beside myself when I saw the Marvel Mashers corner.

I stood there, alongside several of my fellow bloggers, building our own superhero and naming them ourselves. I loved digging into the buckets full of Mashers and making my very own superhero with the absolute best powers. I lovingly named him Captain Wolverman.

Marvel Mashers has made its mark as custom action figures, underscoring this superhero and construction play pattern which is huge for this age bracket. It’s an absolute favorite in my house, and not surprisingly, I will most likely find broken (non Masher) action figures at the hands of my boys who will want to Mash every character they meet from now on.

Full disclosure: I received samples of Hasbro Marvel Mashers to facilitate this review. As always, all opinions are my own.

Prelude to Toy Fair 2014

February 16, 2014 by Jen Rabulan-Bertram

It’s that time of year again when toy makers, idea generators, retailers, movers and shakers convene at Javits for the 111th International Toy Fair.

There’s so much to be excited about this year, but in specific, I’m gearing up to check out the latest and greatest in fun, smart toys. Toys that aren’t just mindless, but instead, toys that have substance, smarts, interactivity and are sustainable.

Before setting foot into Javits, I know we’ll see a lot of monster and zombie-inspired toys. This segment, we know, has been a major hit with kids of all ages. Zombies and monsters aren’t going anywhere anytime soon.

I expect to see a lot of new Disney properties brought to life in toys. With Muppets Most Wanted out in the spring, Captain America in April and Marvel-Guardian of the Galaxy out in August, Disney will be out in full force at Toy Fair per usual.

Toys will be smart, as in app centric or have some sort of parallel online presence. In fact, Alicia Keys, co-creator of the interactive children’s app The Journals of Mama Mae & LeeLee, will help cut the ribbon at Toy Fair’s opening ceremony on Sunday, February 16 at 10 a.m. Singer/songwriter/producer, entrepreneur, humanitarian and app co-creator Alicia Keys, along with Jessica Walton, have teamed up with Bento Box Interactive to develop a series of storytelling app experiences for tablet and mobile devices under the The Journals of Mama Mae & LeeLee franchise. The apps engage children 4+ on an interactive journey through stories, journaling, games and original music scored by Keys instilling important values for the target audience.

Alicia keys talks journals mama mae leelee 527x285 Photo credit: Aliciakeysmedia.com

From babies to big kids, I hope to seek out toys that both parents and kids love. But most importantly, I hope to find toys that have a bigger meaning; whether it’s toy companies involved in charitable foundations or toys that reach kids of all abilities or toys that truly transcend gender.

Be sure to follow along at #TF14 or #TFNY, and of course @jenrab on both Twitter and Instagram.

Gag-Worthy and Gross: Dino Poop and Dr. Dreadful

April 1, 2011April 1, 2011 by Jen Rabulan-Bertram

Happy April Fool’s Day, everyone. I’m not one for pulling pranks, but I do enjoy laughing at clever gags—from a distance.

For April Fool’s Day, I thought I’d spotlight a few new toys that are sure to elicit a few gags and giggles for those who appreciate the gross factor. And yes, these are real toys!

Dino Poop

Uncle Milton has a great lineup of new Dinosaur Train toys, but one that definitely caught my eye is Dino Poop. This pliable dough that looks like, well, poop, lets kids discover what a dino had for lunch.

Toy Fair 2011: Hasbro Showroom, Boy Toys

February 18, 2011February 22, 2011 by Jen Rabulan-Bertram

Along with many of my blogging and media colleagues, Toy Fair affords us an opportunity to take a glimpse into toy manufacturers’ lineup of new products for 2011. A few big brands opened their doors for informational tours of booths and showrooms, including #2 toy maker, Hasbro.

I already mentioned a few notables from our tour of Hasbro’s Toy Fair showroom, but Hasbro continues to underscore their success in existing toys and licenses, which includes many of the familiar products that have shows on the new family channel, the Hub, a joint venture with Discovery Communications.

I’m finding it quite difficult to organize everything I saw over the past few weeks, so I’ll try to post them in good-sized chunks to avoid bombarding too much information at once.

Here are just a few of the many new toys for boys from Hasbro:

Hasbro’s new Boys Toys didn’t disappoint. Marvel Super Heroes, once again, have a big presence in Hasbro’s lineup of new toys. With Thor and Captain America hitting the big screen later this year, Hasbro has several new toys, including role play sets, that will have launches coinciding with movie releases.

(above) The Lightning Hammer is a replica of Thor’s signature weapon, and is fully equipped with electronic battle sounds and a launching projectile.

The Captain America Disc Launching Shield fires miniature foam disks and has a diameter of 15 inches.

Because I have a smaller super hero fan, I love the Super Hero Squad 3-Packs. In addition to other popular super heroes, Hasbro will have Thor and Captain America 3-Packs as well. I’m excited to see this segment of Super Heroes go on to expand with more accessories and playsets

Aside from the Marvel Super Heroes, Rescue Bots (Transformers) and Star Wars are joining this chunkier line up for smaller hands.

Time to Play Announces Holiday Must Haves

October 1, 2010October 1, 2010 by Jen Rabulan-Bertram

It’s October, and fall is officially in full swing. (How did that happen so quickly?)

Even though the season is just now starting to change, media and bloggers alike have had the holidays in mind for months now. In fact, I think I went to my first holiday preview back in May?

Nevertheless, I’m excited once again to curate—what I consider—cool new kid gear that would make fun gift for the holidays. But this week, to get the season started right, I had the chance to attend Time to Play magazines Holiday Showcase here in NYC.

The pros, Chris Byrne, content director, and Jim Silver, editor-in-chief of TimetoPlayMag.com unveiled Time to Play’s Most Wanted list, the 16 toys they predict will be the “must haves” for the upcoming holiday season. And once again, NKT was onhand to check things out and tweet all about it.

And here they are, TimetoPlayMag.com’s Most Wanted List for the 2010 Holiday Season:

AIR HOGS MOTO FRENZY
(Spin Master/Ages 8 years & up /Approx. Retail Price: $24.99)

DISNEY PRINCESS & ME DOLLS
(JAKKS Pacific/Ages 6 years & up /Approx. Retail Price: $49.99)

HOT WHEELS R/C STEALTH RIDES
(Mattel/Ages 6 years & up /Approx. Retail Price: $24.99)

LEAPSTER EXPLORER
(LeapFrog/Ages 4 years & up /Approx. Retail Price: $69.99)

LEGO Games – LEGO Systems
(LEGO/Ages 7 years & up/Approx. Retail Price $29.99)

LOOPZ
(Mattel/Ages 7 years & up /Approx. Retail Price: $29.99)

MONSTER HIGH Dolls
(Mattel/Ages 6 years & up /Approx. Retail Price: $16.99)

NERF N-STRIKE STAMPEDE ECS Blaster
(Hasbro/Ages 8 years & up /Approx. Retail Price: $49.99)

PAPER JAMZ
(WowWee/Ages 5 years & up /Approx. Retail Price: $24.99)

REAL CONSTRUCTION
(JAKKS Pacific/Ages 5 years & up /Approx. Retail Price: $24.99)

SCRABBLE FLASH
(Hasbro/Ages 8 years & up /Approx. Retail Price: $29.99)

SING-A-MA-JIGS
(Mattel/Ages 3 years & up /Approx. Retail Price: $12.99)

SQUINKIES
(Blip Toys/Ages 4 years & up /Approx. Retail Price: $6.99)

TONKA CHUCK & FRIENDS CHUCK’S STUNT PARK Playset
(Hasbro Playskool/Ages 3 years & up/Approx. Retail Price: $39.99)

V.READER
(VTech/Ages 3 years & up/Approx. Retail Price: $59.99)

ZOOBLES
(Spin Master/Ages 4 years & up/ Approx. Retail Price: $4.99)

They also highlighted three family-friendly video games, which include:

Kirby’s epicYarn
Epic Mickey
Dance Central

Most of the toys at the showcase were toys that I’ve had the chance to check out at Toy Fair, at media previews or have even been dubbed NKT faves, so some of the “must haves” were no surprise. They’re all great picks, but I have several more on my radar that I think should’ve made the mark. I’ll be sure to share those in my holiday gift guide, which is coming soon.

Do you guys see any toys that you think might be the “it” toy this year?

Whatever you think might be hot, put it on your radar NOW. Time to Play’s sage advice for consumers and industry insiders alike: “If you see it early, grab it early.”

MobiGo Review and Giveaway: VTech Introduces New Handheld Learning System

June 4, 2010June 4, 2010 by Jen Rabulan-Bertram

VTech has introduced a new handheld learning system to its lineup of electronic learning toys. I had the chance to get a glimpse of the MobiGo at Toy Fair, but got an even closer look at the unit this week before it officially hits the shelves.

The MobiGo is packed with features, including touch screen technology, sliding screen and is web-enabled via USB.

The MobiGo retails for $59.99, which is comparable to other handheld systems in this category. In addition to the touch screen technology that mimics that of mom and dad’s iPhones and smartphones, what sets the MobiGo apart is its flip-up screen. That feature made quite a few heads turn when we were toting the MobiGo around this week.

The MobiGo has a variety of game cartridges (19.99) and a carrying case (14.99). The system is available in the blue/yellow or a pink/purple option.

WEDGiTS: Multi-Dimensional Building Blocks

May 13, 2010 by Jen Rabulan-Bertram

Our family is in the midst of moving out of our city apartment and heading to the suburbs, all while trying to orchestrate a cast of contractors as we get ready to do some renovations. All of this has me thinking of not just moving and the whole transition, but also about construction. So, why not talk cool construction toys?

Besides the obvious favorites, I’ve come across some equally awesome building sets. One that comes to mind is Wedgits. I’m not talking the blog kind of widgits, but instead, the building toy variety.

Wedgits are colorful multi-dimensional building sets that can be nested, stacked, linked and wedged. They come in various sizes and sets, including Wee Wedgits for 1-3 years; Wedgits for 2-10 years and mini-Wedgits for 5 and up.

What’s unique about Wedgits is that they’re squishy but still firm, sort of in a stress ball sort of way. Building toys are such a great toy for both boys and girls, and keep cater to all age ranges. They’d be perfect for daycare, schools and of course, the playroom. Wedgits, which have won a long list of awards, are non-toxic, phthalate free poly-vinyl material.

Wedgits have been around for several years now, but at Toy Fair, I was able to get a glimpse of a few new additions to their great product line, including the Mini FunHundred. This set, which comes in its own handy carry case, is comprised of 100 different mini Wedgit blocks and can be used with other mini Wedgit products.

May the Fourth Be With You!

May 4, 2010 by Jen Rabulan-Bertram

Happy Star Wars day, everyone! May the 4th be with you!

As a nudge to the iconic phrase from Star Wars, “May the force be with you,” May 4th is dubbed Star Wars Day. While many hardcore fans are celebrating with Princess Leia cupcakes and Hot Dog Lightsabers, I thought I’d share just a few of the latest Star Wars goodies, starting with some of Hasbro’s upcoming toy launches.