Just a few short weeks ago, thousands of techy types convened in Vegas for The Consumer Electronics Show. This year, more than ever, Moms had a presence at CES. The industry trade show even had a summit focused on mom consumers called Mommy Tech. As cringe-inducing as the name may be, it’s true Moms, we are yet again a demographic that companies hope to woo.
If you’re reading this, or perhaps if you tweeted, texted or Facebooked at some point in the day. YOU are the market that Mommy Tech encompasses. In a report released by BabyCenter.com, they found that Moms want tech, not toys. The report, called The 21st Century Mom, Tech Mom is a 36-pg report that essentially divulges the stats that we all confirm, what with our arsenal of gadgets, social media prowess and the role the internet plays in our daily life.
Technology, especially in regards to managing our home life, is hot. And because I focus primarily on kid products, I wanted to mention a few findings from CES.