As if we didn’t love them enough, Kristen Bell and Dax Shepard have launched a new line of baby products called Hello Bello. The brand, which is as adorable as it sounds, is geared to be an affordable line of premium products. Exclusive to Walmart, Hello Bello’s line of plant-based products are intended to be accessible to anyone.
A few months ago, I attended a media event to celebrate the launch of Hello Bello. Because they’re everyone’s favorite mom and dad, it was a packed house. It was great to hear them speak so candidly about parenthood, their marriage and the impetus behind their latest endeavor.
As a celebrity couple, they acknowledged that they have access to so much. Growing up in the midwest with limited resources, Bell and Shepard acknowledge that their friends, family and many others don’t always have access to affordable, high quality items. With sustainability and price consciousness in mind, the couple embarked on creating a product line that anyone can afford and also feel good about using on their baby’s skin.
Hello Bello will launch with 10 products across multiple SKUs, ranging in price from $1.88 to $23.94, with the majority under $8. Parents can expect products formulated with safe and effective ingredients, including organic botanicals when possible; delivering greater comfort and performance including Diapers, Wipes, Shampoo & Body Wash, Bubble Bath, Baby Lotion, Diaper Rash Cream, Hand Sanitizer, Mineral Sunscreen, Bug Spray and Laundry Detergent.
“We know parenting is hard enough as it is,” shared co-founder Dax Shepard. “Parents shouldn’t have to choose between what’s good for their baby and good for their budget. That’s why we couldn’t ask for a better exclusive retail partner than Walmart, who is making it possible for us to offer premium products at a non-premium price.”
At the event, we were gifted a collection of some of the products. I’ve since shared them with some fellow baby mamas who are praising the quality Hello Bello. Of note, I’m completely obsessed with the diaper prints and the poop slogan. How can you not?
I’ve been using the lotion after my shower. The natural smell of the lotion is pleasant and not overpowering. It has a very thick consistency, which is great for babes, but almost too thick for my personal liking.
Bell and Shepard have become quite the powerhouse in relatable endorsements, specifically in the parenting category, so it’s interesting that they’ve launched their own brand alongside of their business partners. I can’t wait to see this brand flourish.
Hello Bello is available at Walmart stores and online.
Full Disclosure: I received a gift bag at the event. As always opinions on NKT are my own.