Yesterday, our First Lady, Michelle Obama, unveiled the nationwide campaign Let’s Move, which aims to tackle childhood obesity. This campaign is geared to engage every sector that impacts the health of our kids, giving schools, families and communities the tools to help everyone be more active, eat better and get healthy.
Mrs. Obama unofficially initiated this campaign when she broke ground on the White House organic Garden last year. In a NYT article, Mrs. Obama said, the main purpose of the garden will be to educate children about healthful, locally grown fruit and vegetables at a time when obesity and diabetes have become a national concern.
Soon after, Mrs. Obama appeared on an episode of Sesame Street touting the importance of fruits and vegetables, as well as healthy eating habits.
The Let’s Move Campaign will emphasize four major facets, all of which underline the changes needed to combat childhood obesity:
Helping Parents Make Healthy Family Choices
Serving Healthier Food in Schools
Accessing Healthy, Affordable Food
Increasing Physical Activity