Just in time for the holiday season, my friend, Carrie of Dog-Eared and Well-Read reminded me of Barnes & Noble’s latest foray in the kid space.
Big Box book retailer, Barnes and Noble announced that they are rolling out a 3,000 sq. ft. playroom boutique concept in five test stores. Barnes & Noble is describing the play area as “Ultimate Playroom” Mega-Boutiques where interactive displays, creativity and learning through activities, scientific discoveries, and favorite children’s characters can underscore children’s experience at the bookstore.
Barnes & Noble has aligned partnerships with several toy manufacturers and brands who are well known in the educational sector, such as LeapFrog, Crayola, Curious George, Thomas the Tank Engine, among others.
