toys – Page 4 – The Next Kid Thing

Quirky Toy Fair Finds

February 26, 2014 by Jen Rabulan-Bertram

With every Toy Fair that I attend, I come away with a good idea of the direction that toy makers are going. In terms of toys, we’re getting more tech-enabled, yet we’re riding the throwback wave. I try to mentally catalog the cool new toys and how the kids will receive them. As the experts say, ultimately, it’s the kids who deem the cool factor of these shiny new toys and games.

BUT… that’s not to say that the Toy Fair showroom floor doesn’t have its crazy aspects. There are some crazy-cuckoo ideas and then there are some crazy-cool ideas, too. And then, there’s the quirky things that find their way home with me. And by quirky, of course I mean unique!

So, here’s a round up of a few things that I found quirky-cool.

Lady Gaga Brush Buddies

Ok, so, I love Gaga. I would go as far as saying that I secretly wish I could be one of her little Monsters. But alas, I’ll just continue to rock out to Paparazzi full blast while carting my kids around in the car. Or maybe, just maybe, I’ll rock out to “Born this Way” as I brush my teeth. What!

Brush Buddies features a replaceable brush head and two buttons to play two different songs. Each song plays for 2 minutes, which is the dentist-recommended time for brushing teeth. This Lady Gaga Brush plays Born this Way and, aptly, Teeth.

Rabbids

Who doesn’t need a collectible rabid, um, punk rock rabbit? Inspired by the hit video game-turned popular Nickelodeon show, Rabbids Invasion Toys embrace the quirkiness of these characters known for their wild antics.

This line, which is a part of McFarlane Toys, features a new lineup of crazy toys that include a sound blaster, action figures, plush and blind packs such as this. As you can imagine, each Rabbid is just as crazy as the next.

Lil Bub

Unbeknownst to me, Lil Bub is a full-blown internet sensation; as in, she has upwards to 357k followers on Instagram, 34K followers on Twitter and very own Wikipedia page—celebrity status. Lil Bub, who was born with several genetic mutations, has a short lower jaw and toothlessness which makes her tongue always hang out.

She also has osteoporosis and short legs, which is said to restrict her movement. She’s doing well thanks to her owner and therapy. Lil Bub’s story has been a heartwarming sensation; her owner has sold Lil Bub merchandise to benefit animal shelters.
Lil Bub will now have her very own plush to benefit even more great causes. My cat has made a friend with the plush Lil’ Bub.

Mad Lab from Fairy Dust

While walking the aisles of Toy Fair, I’m always on the hunt for something different, even if it’s totally gross. Fairy Dust, makers of girly bath gels, lip gloss, sugar scrubs and DIY bath product stations often found at little girl spas, made me stop in my tracks when I spotted their bowl of eyeballs and zombie heads. Amidst the pink and sparkly backdrop, with table after table of beautiful tubs of lotion and soap, in one corner sat a gross-looking selection of stuff that I knew my boy would LOVE.

I made my very own tub of bath gel with a green soap that pumped out like ooze, threw in a layer of sparkles, plus a few zombie heads, eyeballs and a finger for good measure. Oh, and the finger? It unscrews and is a bubblewand.

As crazy as it looks, it was an absolute hit with my zombie and gross stuff-loving dude. Bath time has never been more crazy.

Emoji Icons

Everyone loves Emojis, right? The fact that emoticons are now embedded into our vernacular says a lot about us. Emoji Icons extended everyone’s love for our digital expressions of emotion. They made Emojis into a bracelet that can be personalized and it features the fun little faces and even the quirky little poop icon. ha!

Rattlesnake Eggs

Now, this last one wasn’t a toy sample or anything. It was actually given to me in a trade show survival kit from one of my favorites, Prince Lionheart.

The kit was so memorable and functional; I ate the granola bar and used an Advil that was included in the kit. But the rattlesnake eggs, well, that knocked me off my socks! I got a kick out of it, for sure! If you’ve ever seen something like this before, I’m sure you know what I mean!

Toy Fair 2014: The Year of the Hedgehog

February 24, 2014 by Jen Rabulan-Bertram

For the past few years, there seems to be a few popular themes or animals throughout exhibitors’ booths at Toy Fair. Whether reflecting popular shows, songs or designs, without fail, there’s always a cool new creature that makes the rounds at the show and then all over baby in kid products. A few years ago, the owl ran rampant, followed by the fox and other animals. This year, I noticed that the hedgehog was trending all over Javits.

Be on the lookout for these cool new products featuring the fuzzy face of the hedgehog:

Skip Hop

One of my absolute favorite hedgehog interpretations appeared on a Skip Hop Lunchie. That sweet face, combined with the cool color combo of teal and red, will, no doubt, make for another popular extension of Skip Hop’s versatile lunch packs. I didn’t get word on when it will be released, but my guess is probably before the push for next school year.

Prince Lionheart

Another interpretation of the hedgehog was found on Prince Lionheart’s classic Wheely Bug. The wooden toddler ride-on toy has been seen in ladybug and bumblebee varieties, so this plush version made my head turn. The softness of the hedgehog is a fun take on this popular toy and easily the cutest ride-on toy at the show. The hedgehog Wheely Bugis already out and can be found at retailers such as Yoyo.com and Amazon.com

Hape

Another adorable hedgehog themed toy was found at Hape’s booth in the form of a Walk-a-long Toy. This toddler totable toy touted Hape’s beautiful wooden construction and kid-safe paints. It looks like it comes in a big and small size, with plenty of cuteness to go around. My friends and fellow trendspotters over at Popsugar Moms were just as smitten with this Hape hedgehog.

Tomy and Sonic Boom
I have much more information on what’s up and coming for Sonic, but as a quick preface, the Blue Blur has an upcoming new show, Sonic Boom, and Tomy has been named as the master toy licensee. Be on the lookout for Sonic plush, action figures, RC, role play, vehicles and novelty based on the re-imagined Sonic the Hedgehog.

Safari Ltd.
After ogling at all the cute hedgehogs, leave it to Safari Ltd. to bring me back down to earth with their life-life figure of a hedgehog. Safari Ltd., known for their Toobs and educational figures, has a hedgehog in their Incredible Creatures collection, which is the largest figures in any set.

Toy Fair 2014 Day 2: Moose Toys, VTech, BToys, Hasbro, Skylanders and More

February 19, 2014 by Jen Rabulan-Bertram

Even though Toy Fair is winding down on day 4 now, I thought I’d share some thoughts from a few days ago.

By the middle of day 2 of Toy Fair, I was thinking about how many new toys I had just previewed. Nonetheless, it was a good variety of new toys, some good, others not so much.

I started the day by meeting with Pillow Pets, the makers of the plush pets/pillows. The brand has a variety of new characters joining their already robust lineup. They’re also introducing an inspirational line with faith-inspired sayings and designs featured. The highlight of their new offerings, however, are Tricksters, a line of bike helmets with the plush characters on top of the helmet. Stuffed animals meet function and safety.

I checked out Moose Toys’ latest wares, which included the latest series of Trashies and Ugglys. Moose Toys, known for their gross factor and great girly crafts, are set to release lifelike electronic pets. The Little Live Pets look and feel real, without all the fuss.

The butterfly pets have a cool fluttering feature that seems so tranquil and the birds look so exotic and cool.

My personal favorite from Moose’s new line up are Shopkins, which is being dubbed as Trashies for girls.

These tiny collectibles are shaped as food items that you’d find at a grocery store. Emblazoned with cutesy faces with lots of pink throughout the line, this new line of toys from Moose will be a hit with girls looking for that next big collectible.

B. Toys, one of my absolute favorite toy lines has some great beach toys coming out this year. Ranging in size, the beach toys are grouped into sets featuring gender-neutral pieces.

Perhaps one of the most eye-catching elements of this line is the jewel-toned color scheme. I’m always a fan of the musical instruments from B. Toys, and that makes no exception for the beautiful carousel bells.

In my travels, I found several new toys including baby toys constructed from plant materials and silicone and other cool baby accessories. I discovered Sand Alive, which is one of my favorite play materials, something I think would be ideal for OT and Early Intervention. I found this sand product in other booths, sometimes referred to as Kinetic Sand. In particular, I’ll definitely be checking out where I can get these for my guy now.

Surprisingly, I haven’t found too many Rainbow Loom accessories. Rainbow Loom, who isn’t at the show, but won four Toy of the Year awards. I did find, however, Loomey Time, which is a company that creates time pieces that are compatible with Rainbow Loom bracelets

VTech was my next appointment of the day. At this electronic toy maker’s meeting room, I had a chance to preview the highlights in their line’s new toys. The Switch and Go Dinos have a new starting point and also a a cool RC car joining this popular lineup.

I checked out Playmobil who had a cool offering up new toys. Their warrior line is the main focus, with dragons and fairies as awesome focal points, too.

Skylanders showcased a few new characters being released for Swap Force. My favorite? Springtime Trigger happy which will be available in the next few months.

Hasbro was the highlight of my day because it meant that I got to see Transformers, Super Heroes, Sesame Street, Ponies and much more. There was so much to see and check out in their showroom, but a few of my favorite highlights were definitely Dohvinci, a new take on Play-Doh, but much more malleable and can be released in a hot glue gun-like device. The Star Wars toys, too, look to be incredible, as well as the Marvel Mashers which are my absolute favorite thing right now. Elmo has a new toy, which touts his imagination and use of hats. My Little Pony has a quite a few new offering such as a DIY pony line and rockstar Equestria Girls.

There was so much fun to see and check out, I’ll be sure to share more soon.

Prelude to Toy Fair 2014

February 16, 2014 by Jen Rabulan-Bertram

It’s that time of year again when toy makers, idea generators, retailers, movers and shakers convene at Javits for the 111th International Toy Fair.

There’s so much to be excited about this year, but in specific, I’m gearing up to check out the latest and greatest in fun, smart toys. Toys that aren’t just mindless, but instead, toys that have substance, smarts, interactivity and are sustainable.

Before setting foot into Javits, I know we’ll see a lot of monster and zombie-inspired toys. This segment, we know, has been a major hit with kids of all ages. Zombies and monsters aren’t going anywhere anytime soon.

I expect to see a lot of new Disney properties brought to life in toys. With Muppets Most Wanted out in the spring, Captain America in April and Marvel-Guardian of the Galaxy out in August, Disney will be out in full force at Toy Fair per usual.

Toys will be smart, as in app centric or have some sort of parallel online presence. In fact, Alicia Keys, co-creator of the interactive children’s app The Journals of Mama Mae & LeeLee, will help cut the ribbon at Toy Fair’s opening ceremony on Sunday, February 16 at 10 a.m. Singer/songwriter/producer, entrepreneur, humanitarian and app co-creator Alicia Keys, along with Jessica Walton, have teamed up with Bento Box Interactive to develop a series of storytelling app experiences for tablet and mobile devices under the The Journals of Mama Mae & LeeLee franchise. The apps engage children 4+ on an interactive journey through stories, journaling, games and original music scored by Keys instilling important values for the target audience.

Alicia keys talks journals mama mae leelee 527x285 Photo credit: Aliciakeysmedia.com

From babies to big kids, I hope to seek out toys that both parents and kids love. But most importantly, I hope to find toys that have a bigger meaning; whether it’s toy companies involved in charitable foundations or toys that reach kids of all abilities or toys that truly transcend gender.

Be sure to follow along at #TF14 or #TFNY, and of course @jenrab on both Twitter and Instagram.