Toy Fair 2011: Hasbro Showroom, Boy Toys

Along with many of my blogging and media colleagues, Toy Fair affords us an opportunity to take a glimpse into toy manufacturers’ lineup of new products for 2011.  A few big brands opened their doors for informational tours of booths and showrooms, including #2 toy maker, Hasbro.

I already mentioned a few notables from our tour of Hasbro’s Toy Fair showroom, but Hasbro continues to underscore their success in existing toys and licenses, which includes many of the familiar products that have shows on the new family channel, the Hub, a joint venture with Discovery Communications.

I’m finding it quite difficult to organize everything I saw over the past few weeks, so I’ll try to post them in good-sized chunks to avoid bombarding too much information at once.

Here are just a few of the many new toys for boys from Hasbro:
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Hasbro’s new Boys Toys didn’t disappoint. Marvel Super Heroes, once again, have a big presence in Hasbro’s lineup of new toys.  With Thor and Captain America hitting the big screen later this year, Hasbro has several new toys, including role play sets, that will have launches coinciding with movie releases.

(above) The Lightning Hammer is a replica of Thor’s signature weapon, and is fully equipped with electronic battle sounds and a launching projectile.
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The Captain America Disc Launching Shield fires miniature foam disks and has a diameter of 15 inches.

Because I have a smaller super hero fan, I love the Super Hero Squad 3-Packs.  In addition to other popular super heroes, Hasbro will have Thor and Captain America 3-Packs as well. I’m excited to see this segment of Super Heroes go on to expand with more accessories and playsets
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Aside from the Marvel Super Heroes, Rescue Bots (Transformers) and Star Wars are joining this chunkier line up for smaller hands.
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Toy Fair 2011 Trends and Beyond

Whew.  What an exhausting week it’s been.  You probably wouldn’t know it from my absence here on NKT, but I was at the New York Toy Fair, and what a productive week it was!

Every time I attempted to write up a post or two, I was distracted by toys or discussion about toys with my blogger pals. For my second year at Toy Fair, it was yet another fun adventure, and one that I’m excited to share.

From babies to big kids, manufacturers are stepping in up with their latest fares.  I spotted a lot of great trends ranging from active-inspired toys and games, to tech enhanced toys, to many licensed products in line with new movie releases (Pirates of the Carribean, Cars 2, Captain America, Green Lantern, etc.) to toys that continue to mimic the real world and of course, anything that’s old is new again.

Still in the process of digesting all this information and downloading the thousands of photos I took, I can’t wait to share more detailed information and sneak peeks of new toys, books and gifts that I saw in my travels.

In the meantime, here are just a few of the many photos I took over Toy Fair:

Skylanders Spyro’s Adventures from Activision incorporates actual toys with video game play.  This game, geared to gradeschoolers and up, is unique, exciting and the first of its kind.
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Call it Monopoly 2.0 or video games of the future,  Monopoly Live involves electronic interactivity, player recognition and more.
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In line with their 10-year deal with Sesame Street, Playskool rolled out their new line that celebrates America’s favorite furry monsters. Let’s Rock Elmo was the big reveal in this new Sesame Street line boasting accessory recognition, dancing and singing capability and more.
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Megablok’s Need for Speed line was one of the many licenses-turned-toy/games that’s indicative of the impact games and apps have on kids and the products we’re finding on our toy store shelves.
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Continuing on with the Teeny Tiny trend that I talked about last year and a trend that we saw continuous growth all year, Spinmaster is introducing Gomu, another line that will have girls lining up to collect more teeny tiny toys. Gomu, a line of tiny erasers, was one of my personal favorites since I love pens, pencils and writing tools, and collectible (and affordable) erasers.
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I’ll be back with more finds and thoughts from Toy Fair 2011, but in the meantime, feel free to check out my Flickr photos.

Harumika Does Lady Gaga

Happy Grammy day! Today marks one of the biggest days for the music industry, where music from all genres are celebrated with one big bash in LA.

This year, quite a few NKT faves are up for Grammys in the Children’s music category, including Justin Roberts, among others.
But because it’s also the first day of Toy Fair, I thought I’d spotlight an interesting and relevant use of a toy, combined with a Grammy-nominated artist.

I spotted this photo gallery that implements Bandai’s Harumika and showcases a few mini-versions of Lady Gaga memorable outfits. Always known to shock and awe the crowd with her eclectic fashion statements, I thought fashion student, Anna Chang’s use of Harumika the fashion toy from Bandai, paid an appropriate homage to the Queen Monster herself.


I can’t wait to see what Gaga has in store for the Grammy’s tonight, but in the meantime, check out these cool Gaga-inspired outfits.

To learn more about Harumika be sure to check out my review here.

Also, be sure to follow along the #tf11 hashtag where Toy Fair attendees and exhibitors will be tweeting about this year’s show.

Photo credit: Getty Images

Q and A: Sarah Ball, Chuggington Writer and Director

Over the weekend, the kid and I did all kinds of fun stuff that were NKT-related. Among the fun events on our agenda, we went to a Chuggington screening and storytime at the Scholastic Soho store.

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Along with other Chuggington fans, we had the chance to view a fan favorite, “The Chugger Championship” and preview a never-before-seen episode, “Snowstruck Wilson.” The sneak preview of “Snowstruck Wilson” involved a curious trainee straying, after being told to stay close. Having lost my own curious and adventurous kid the other week at a store, “Snowstruck Wilson” hit pretty close to home.

In addition to the screenings, Sarah Ball, Writer/Director of Chuggington, gave a brief introduction before the episodes. After the screening, the kids all enjoyed a little bit of coloring and crafts, which made for a fun afternoon.

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As we’ve been reporting, Chuggington has a whole slew of new licensed products coming our way, which includes a series of Scholastic books (reviews are forthcoming.)

It’s always a pleasure to share the latest and greatest about one of our favorite properties, but it’s even cooler to be able to speak to the brains behind such a beloved show. Check out my brief Q&A with Sarah Ball who told us a little bit about the ideas behind the episodes and the new characters, Hoot and Toot.


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Season two of Chuggington debuts on February 14 on the new Disney Jr.  If you’re on Twitter, join me and other Chuggington fans tonight at 9 p.m. as we celebrate the upcoming Season Two premiere. Follow @Chuggington, and #Chuggington.  And of course, my twitter handle is @jenrab.

Finally, let’s give @Chuggington a shout out for the Shorty Awards. Chuggington is currently in 8th place 7th place and needs to get to 6th to get to the finals.   To nominate Chuggington, just tweet why you think the property deserves a Shorty Award. Easy enough!

Vday Goodies for Girls

Valentine’s Day is right around the corner, so I thought it’s a good a time as any to share some cute finds that channel lots of love, practicality and a whole lot of springtime, too.

A big fan of giving practical gifts in lieu of trinkets that will get sucked up by the vacuum, I wanted to spotlight a few of the many cool hot pink snack containers and bottles that are out right now.

  • Boon, always a forward-thinking baby gear company, makes a Snack Ball in a hot pink.
  • And the Kid Easy Squeeze Chopsticks from Fred, are an inspiration from a friend and reader whose boys love eating with chopsticks.  Utensils with little dudes on them=cute and practical gift ideas that will go beyond Valentine’s Day.
  • As a writer, I always have a notebook and pen handy. I think this sparkly heart notepad from Children’s Place is another fun inexpensive gift idea that’s practical and encourages creativity. Pair the notebook with a few cutesy pencils and erasers, and you have a cheap gift bag that will go on to get good use in class.
  • And the cupcake necklace? I’ll have a batch of real ones to go along with that too, please!
  • Want to find out more info about the other products? You can click on each item to get info via ShopStyle.

The Robot Book Reveals What Matters Most

Even though I’m in the “Valentine’s Day is everyday” camp,  I can’t help but share some favorite goodies that celebrate all things heart-y.  While chocolates and candy are yummy treats, I can think of so many other ways to spread the love.

Books, even in the era of iPads, will always remain one of my favorite gift-giving ideas. With a love for robots, gear and gadgets, I think this book is a fun gift idea for our fellow robot fans.

The Robot Book by Heather Brown, a thoughtful and multi-faceted book about a robot, gets into the nuts and bolts of what matters most.  From page to page, the interactive book features working and moving gears, cogs, nuts, and bolts throughout the creative illustrations, leading to what makes robots tick.

All of the interactive components of the book, paired with a straightforward storyline, make The Robot Book a fun read for babies to big kids and robot enthusiasts alike.

Because of the kid’s love for robots, The Robot Book always finds its way into our bedtime storytime list.  We love turning the knobs and talking about how each part works together, which usually leads to more silly stories and laughs.  It’s a story that engages imagination, thoughtfulness and conveys a message that everyone should take to heart.

Check out the cool trailer after the jump.
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Holly Robinson Peete: Tips on Enjoying an Allergy-Friendly Super Bowl Party

For thousands of families, food allergies are a reality that involves carefully reading labels before consumption, as well as educating and communicating with family, friends and schools.

Food allergy awareness requires even more diligence when it comes to parties, such as Super Bowl Sunday.  Pot lucks and buffet-type spreads could be a trip to the ER just waiting to happen if food allergies aren’t communicated.  Raising awareness, even if the allergy isn’t in your own family, is the first line of defense for avoiding adverse reactions.

Holly Robinson Peete, one of the co-hosts of CBS’ The Talk and wife of former NFL player Rodney Peete, is well versed in food allergies.  Mom of four, Holly hopes to help raise awareness and educate other parents about food allergies; each of her kids has some form of allergy, and she’s had her fair share of scary moments.

On Super Bowl Sunday, an occasion that boasts the most food consumption behind Thanksgiving, the reality of food allergies is heightened. Because of her experience with food allergies, Holly spoke with some fellow bloggers and me, on how to enjoy an allergy-friendly Super Bowl party.

Families can enjoy a fun Super Bowl party even if allergies are a concern.  Some of Holly’s tips for having an allergy-friendly Super Bowl party include:

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Round Up: Elmo Gear, Gadgets and Goodies

In the past, I’ve profiled a variety of Sesame Street-themed toys, home goods and more.  Last year, Elmo’s image and branding transcended toys and books; we found Elmo on digital media, accessories and more.  Indicative of how connected our kids are these days, you better believe our kids’ favorite characters are following suit.
In honor of Elmo’s birthday, here’s a just a few fun Elmo goodies and gadgets that are worth checking out.

Elmo’s A to Z Wii Game

From Warner Brothers, Elmo’s A to Zoo Adventure is an educational video game that is one of two games that mark Sesame Street’s entry into the gaming sector.  In the game, kids can supplement their alphabet lessons with Elmo’s assistance.  Geared to the pre-k set and up, learning the alphabet gets a new dimension in Elmo’s A to Zoo Adventure where kids can interact with animals and Elmo.  Designed with the help of educational professionals, the details of the video game and the way it’s played cater specifically to the younger kids’ capabilities.?  Having attended the launch event of this game last fall, we’ve had a fun time testing out this game out, and it’s added a fun element to our daily lessons.  I love the little Elmo Wii controller cover–seriously so cute and the kid loves it.  Reluctant to recommend video games to the young ones, Elmo’s A to Zoo game is a great way to change up the usual alphabet-learning routine.

DreamGear Accessories

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Ok, so maybe the little guys don’t have their own iphone or ipads yet (or maybe they do?), but companies like DreamGear are helping mom and dads outfit their smartphones and tablets with fun kid-friendly accessories.  The silicon iphone case from DreamGear is durable, fun and washable–perfect for parents that appreciate Elmo’s cuteness.  I received a Cookie Monster case from DreamGear for review and receive so many compliments from parents and kids alike.  Who knew a phone case could be such a conversation piece?  Beyond phone and (fuzzy!) tablet accessories, DreamGear has a whole line of Sesame Street branded gaming and electronics accessories that are suitable for kids.

Elmo USB

I chatted about this cool Elmo USB from ATP case before it hit the market, and I still think it’s pretty cool.  It has room for storage for your files and for a video that’s included.  In addition to it being waterproof, drop proof, the plug and play convenience of these Sesame Street video usbs give our favorite furry monsters even more tech cred.

Earth’s Best


Earth’s Best has had Sesame Street branded food for the wee ones for quite some time, but they’ve been adding more to the mix.  Characters all over food isn’t my most favorite thing in the world, but when the food is a healthier option, then I’m on board.  Earth’s Best offers organic foods that don’t contain artificial flavors, colors or preservatives.  We are big breakfast people, so I have Elmo’s Oatmeal and O’s cereals on our must-try list.

Elmo Birthday Talking Plush


All Elmo fans must have their own plush furry monster, especially the toteable, talking kind.  In honor of Elmo’s birthday, I’m kind of smitten with this Elmo Birthday Talking Plush.  I might have to add this guy to my first birthday present ideas for my Sesame Street-loving nieces and nephews.

Happy Birthday, Elmo!

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All of these fun Elmo gear, gadgets  and goodies can be found on one of my affiliates, The Sesame Street Store.  As always, shopping at my affiliates and sponsors helps me to make this website possible.

Full disclosure:  Select samples were provided for review purposes.  As always, all opinions are my own.

Happy Birthday Elmo!

It’s everyone’s favorite fuzzy red guy’s birthday today, and we here at NKT wanted to send happy wishes to Elmo.  Sesame Street and the gang have touched many families in a myriad of ways, but it’s Elmo that always finds a way to the little ones’ hearts.  Maybe it’s the cutesy talk, Elmo’s World or the fact that he’s just plain cute, there’s no doubt about it, Elmo is well loved by kids young and old.

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Through this blog and beyond, I’ve been so fortunate to recall quite a few fun and surreal Elmo experiences, including an unforgettable tour of Sesame Street, the kid listening to Elmo “read” to children on the White House Great Lawn for the Easter Egg Roll and most recently, visiting Sesame Place for opening day and visiting Sesame Workshop with the kiddo.

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Jack at Sesame Place

Elmo is well loved in our home, and naturally, he’s a fixture in it as well.  In fact, two Christmases ago, the kid got not one, but I think three Elmo dancing toys.  One can never have too many Elmos, right?

Do you guys have any favorite Elmo memories?  If you do, make sure you check out Elmo’s Facebook page and share your memories over there, too!

Be on the look out for my next post about cool Elmo gadgets and goodies worth checking out.

Off Your Desk: New Service Helps Families Save Time and Money

From babies to big kids, for most of us, it seems one thing’s certain: at one point or another, we’ll end up at the doctor’s office with our kids. Kids get sick, adults get sick—we all get sick. And if you don’t? Well, lucky you :)

Insurance and health care is a hot button topic these days, but beyond the political firestorm, there’s a service that can help us navigate through the insurance paperwork that doctor visits often bring with them.

Did you know that 40 percent of health claims are mishandled or not fully reimbursed to the extent they should be by insurance companies? Also, consumers are paying out-of-pocket for an increasing proportion of their health care expenses. Off Your Desk is a new service helps individuals submit their insurance claims and makes sure that they get paid to the full extent that they deserve.

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