outerwear – The Next Kid Thing

What to Buy: vineyard vines for Target + NYC Pop Up

May 10, 2019 by Jen Rabulan-Bertram

Get ready to celebrate summer with the season’s most awaited collab: vineyard vines for Target. Set to launch in stores and online on May 18, vineyard vines for Target is getting a head start with a summery reveal and pop up at Brookfield Place.

Boasting more than 300 items in this collaboration, this line features the clean-cut, classic and fun designs that vineyard vines fans already love. What makes this collaboration so appealing is the accessibility and desirable price tags. With items as inexpensive as $10, and most items under $35, vineyard vines for Target could be another sell-out hit.

VineyardvinesforTarget

Ranging from diaper bags to beach towels to ladies’ sundresses to men’s pullovers, vv for Target has something for every member of the family. This collaboration not only features clothing, but also housewares and travel accessories, perfect for beach outings and vacations.

I had the chance to shop the collection at the launch party last night in NYC. The event had a fun Nantucket vibe, complete with oyster shuckers, a lobster shack and a summery photo opp. Word on the street is that there were quite a few celebs onhand. I was too busy shopping and oggling at all the fun vineyard vines clothes that I finally don’t have to feel guilty about buying!

In contrast to the sweatshirts in vineyard vines boutiques, the pullovers in this line are right around $35—And don’t forget to use your Redcard for that 5% discount! Other items that I love in this collection include that wagon, all those amazing bags, coordinating shorts, $10 t-shirts and the versatile throws and blankets.

I’m so ready for this gray weather to be done so we can have a picnic in all of our vineyard vines gear. 😉

For now, check out what I found at the NYC pop up. The vineyard vines pop up at Brookfield Place is open May 10-12, where you can shop and enjoy fun activities.

vineyard vines for Target drops in stores and online on May 18.

Back to School with The Children’s Place: Mom Knows Best

August 6, 2012August 6, 2012 by Jen Rabulan-Bertram

Ready or not, here it comes! As summer starts to wind down, the back to school frenzy begins…just like that. All summer however, I’ve been checking out the latest and greatest in back to school trends. I’ve seen a lot of looks ranging from retro, classic and edgy. But of everything that’s new for the season, the best look we’ve found, ultimately, is the one that lets kids be kids.

A brand that gets it right by offering a myriad of styles while remaining age-appropriate and affordable is The Children’s Place. And so, when TCP, one of my favorite retailers, asked me to take part in a back to school promo that involved styling Biggie, it was a no-brainer.

As I studied their back to school lookbook, I couldn’t help but get nostalgic about The Children’s Place. I remember my mom perusing the racks when shopping for our back to school outfits. And so, being tasked to style my soon-to-be school age son for a promo for TCP, I must admit, it was supremely surreal, considering I wore their clothes as a kid and a vast majority of my childrens’ basics are from this same brand.

Back to school looks for everyone

The back to school looks, as I mentioned, seem to assuage all tastes, shapes and kid sizes. The girls’ pieces, though strikingly pink, retro and sparkly, also offer classic and more subdued styles as well. As a mama of boys, I usually have tunnel vision for the more rugged and edgy styles. The Children’s Place tasked me with styling my boy for some back to school looks. They gave me about a $150 price range to work with, which was more than enough to pick and create many looks.

I had a fun time picking out styles that I thought suited Biggie. He’s an outspoken four-year old, and one who just happens to have a penchant for clothes. It doesn’t matter what it is, this kid loves clothes. He’s obsessed with cool pjs, wearing sporty clothes for playing outside and even, getting “fancy” when we go out. This could be my doing, but hey, you can’t fault a boy who appreciates being well-dressed.

The pieces I chose were a mix of preppy and classic, with navy blue as the dominant hue. I try to buy timeless and durable clothes that would potentially be in style and in great shape four years later for baby bro. I like to layer because the weather in northern Jersey is very unpredictable in the fall and because he’s a boy. Hello, ketchup on the top shirt. Thank goodness for that undershirt! As for accessories, I went with items that Biggie loves: a skateboard bookbag since he loves skateboarding; a striped tie because they make him feel “fancy”; and classic navy sneakers. The sneakers, by the way? They look like they’re regular laces, but they’re not! They’re actually elastic, which makes them easy to slip-on–perfect for kids who can’t tie their shoes yet!

I love the way his looks came together! Biggie was such a great sport, considering it was 80 degrees on the day I took these pictures, and according to Biggie, he had “too many clothes on,” yet he still managed to cheese it for every photo! We shot these pictures at this tiny red school house in Florham Park, NJ, as suggested from a friend.

Getting him all dressed for this mini photo shoot got me all excited and anxious for the first day of school! Do you guys like this time of year as much as I do? What sort of clothes do you buy?

Check it

As part of their Mom Knows Best back to school campaign, Biggie will be featured on TCP’s FB page! If you feel so inclined be sure to vote for us and the styles I chose! I’ll be sure to link when it goes up.

77kids Gives Back with Wish-4-Snow Charity Program

December 2, 2010December 9, 2010 by Jen Rabulan-Bertram

The holidays are in full swing, and it’s certainly the time for giving. NKT fave, 77kids, is once again in the spotlight for their charitable initiatives. The retailer announced that they plan to keep their “Do Good” momentum flowing by giving back through a charitable initiative twice a year, once in the summer and once during the holiday season.

The Motherhood invited the kid and I, along with several of my NYC/NJ blogger friends, back to 77kid’s NYC design studios a few weeks ago to discuss their current holiday charity. The execs from 77kids shared a lot of great details about their holiday line, plus gave us a sneak peek of upcoming lines. But more importantly, we were on hand to learn about what matters most about the holiday season: giving back. 77kids has kicked off their holiday season with their Wish-4-Snow charity program that benefits children’s hospitals.

Want to know why I love working with 77kids? It’s not just because I genuinely adore their kid’s clothes and their “Do Good” mantra, but also because they enlist bloggers to spread their word. As Betsy Schumacher, chief merchandising officer of 77kids mentioned, their grassroots approach to marketing involves moms and word of mouth. And to me, that accounts for a lot; reaching out to the key demographic who makes the buying decisions and involving bloggers in their social media campaigns speaks volumes. But better yet, this company continues to underscore the importance of charity, and I like that even more.

For 77kids’ Wish-4-Snow program, there’s a variety of easy ways you can get involved to make a big impact:

In stores

– Customers can donate 77 cents (or more) to benefit their local children’s hospital!

– Customers/kids will receive a snowflake to write their name and wish on, and then they can place the snowflake on the “blizzard wall” in the store for all to see!

– In addition to the snowflake, the customer will get a ‘you done good’ bumper sticker to take with them!

Online

– Visit 77kids’ Wish-4-Snow microsite, featuring a fun “catch the snowflake” game and giving visitors the opportunity to design their own snowflake to help 77kids reach their children’s hospital donation goal!

– Help 77kids reach their goal to make a total of 100,000 snowflakes.

– If that goal is hit, 77kids will make an additional $25,000 donation to the children’s hospitals on top of the customer donations each store collects during the month!

– You can make as many snowflakes as you want – not just one! You’re asked to submit your contact information only after the first snowflake.

– Creating a snowflake makes you eligible to win a $77 gift card from 77kids (one gift card given away daily!) and enters you to win the ultimate grand prize: an awesome block party for you and 77 pals!!

Local benefiting hospitals include:

– Children’s Health and Wellness Center at Danbury Hospital

– Children’s Hospitals and Clinics of Minnesota

– Children’s Hospital of Pittsburgh

– Children’s Regional Hospital at Cooper

– University Hospital (Cherry Hill/Philadelphia)

– Upstate Golisano Children’s Hospital (Syracuse)

– WakeMed Children’s Hospital (Raleigh)

– Connecticut Children’s Medical Center (Hartford)

– Children’s Memorial Hospital (Chicago)

So, log on and help 77kids give back by making a snowflake or three!

Giveaway

And because it’s the season for giving, 77kids would like to give one NKT reader a $50 giftcard! All you have to do is, you guessed it, make a snowflake! Do you know of someone that needs a warm coat or a new outfit? Nominate them for the giveaway! ‘Tis the season. After you make your snowflake, just leave a comment below.

Would you like extra entries?

Become a fan of 77kids on Facebook

Tweet about this giveaway and be sure to include @jenrab and @77kids

Become a fan of NKT

Please comment below for all entries. This will giveaway will end at midnight on December 6, so enter away! Winner will be chosen via random.org and will be notified via email, so be sure to include a valid email address. Good luck and have fun!

Full disclosure: I am being compensated for my participation in this campaign, but as always, all opinions on NKT are my own.

Stay Warm with 7 A.M. Enfant

February 10, 2010February 10, 2010 by Jen Rabulan-Bertram

We’re in the midst of a crippling snowstorm here on the east coast, and I couldn’t think of a better way to spend a snow day than checking out cold weather kid accessories. The stroller blankets and buntings from 7 A.M Enfant have been a noticeable newcomer to the cold weather accessory scene, especially here in the NYC area.