Famed designer Cynthia Rowley, known for her vibrant, yet simple designs, is teaming up with Babies “R” Us to launch a line of exclusive baby basics. The collection, called Hooray, will include baby essentials such as layette, diaper bags, blankets, playwear.
Though this is Rowley’s first foray into the baby products market, this isn’t her first collaboration. A few years ago, Rowley, along with her best friend, teamed with Target to launch a line of home accessories called Swell. A huge fan of that line, many of our bathroom towels and accessories are from the hugely successful Swell collection.
BRU is hoping that Hooray will appeal to the style and budget-conscious shoppers, which I know includes many, if not all, NKT readers. Layette and playwear ranges from $7.99 to $29.99, and bibs, blankets and diaper bags range from $5.99 to $39.99. The first photos of this collection exude such a sweet, simple, yet modern vibe. BRU said the clothes feature a variety of signature prints, plaids, and striped and dotted patterns, that use corduroy and chunky sweater knits–perfect for fall. From the sounds of it, Hooray will be a welcome addition at BRU.
