Sesame Street Rolls out Food for Thought: Eating Well on a Budget

‘Tis the season for  joy, giving, graciousness…and eating well.  And by eating well, I mean making healthier choices, and helping others make healthier choices, too.

To further underscore the importance of healthier eating among families, Sesame Workshop announced that they’ve partnered with UnitedHealthcare and The Merck Company Foundation, to roll-out  a new outreach program, Food for Thought: Eating Well on a Budget.

At the Capital Food Bank in Washington, DC, celebrity chef and author, Art Smith, joins Elmo in a healthy and affordable cooking demo during the unveiling of Food for Thought: Eating Well on a Budget. Photo credit: Gil Vaknin/Sesame Workshop

Food for Thought: Eating Well on a Budget, part of the company’s on-going Healthy Habits for Life initiative, is a free bi-lingual (English-Spanish) multimedia outreach program designed to help support families who have children between the ages of two and eight, cope with uncertain or limited access to affordable and nutritious food.

According to Sesame Workshop, Seventeen million American children—nearly one in four—are food insecure, meaning they do not receive food that meets basic nutritional needs due to financial instability.  Of these children, more than half (9.6 million) are under the age of six, which is all the more reason to help spread this message.
As the country’s economic status continues to take its toll, the number of young children confronting food insecurity continues to increase, as do the subsequent effects on children’s health, school performance, growth, and development, Sesame Workshop said.

As part of this outreach program, 400,000 Food for Thought resource kits will be distributed through UnitedHealthcare, The Merck Foundation and other key organizations including National WIC association, Feeding America, Head Start, Meals on Wheels and other key organizations. The initiative will also include two public service messages promoting trying new foods.

I hope to do my part by continuing to share healthier eating and snacking ideas for kids, including ways to eat well on a budget.

Watch This: Abby in Wonderland

With the upcoming release of Disney’s Alice in Wonderland, the Tim Burton-directed adaptation of the classic story, Alice’s adventure and tea party is fresh on our minds.

In fact, another whimsical adaptation of Alice in Wonderland has us seeing the Cheshire Cookie Cat, the Grouch of Hearts and a fuzzy red rabbit.

Wait, what?

The always-precocious fairy-in-training, Abby Cadabby, stars in Abby in Wonderland, the Sesame Street version of this classic tale.  In this re-release from Warner Home Video and Sesame Workshop, along with Elmo and several friends, Abby dreams that she takes a journey down a rabbit hole and bumps into some familiar friends along the way.

The kid, who is way too young for the latest Disney version of Alice in Wonderland, has fallen in love with Abby in Wonderland.  Over the past week or so since receiving the review copy, we have watched Abby in Wonderland nonstop.  It’s a 30-minute primer to the storybook classic that cutely incorporates a few Sesame Street characters who play Alice in Wonderland characters, and even has Abby and Elmo singing a few sweet tunes.  This watered down version of Alice in Wonderland is a great alternative for preschoolers, especially those who have piqued interest in the eye-catching Disney commercials.  And to boot, this DVD release comes with 5-song CD that features a few favorite Sesame Street hits.

Abby in Wonderland, the Sesame Street adaptation of Lewis Carroll’s Alice in Wonderland, goes on sale March 2, 2010 but of course, I have a copy for one NKT reader.

To win a copy of Abby in Wonderland, comment below and tell me who your favorite Alice in Wonderland character is and why.

For extra entries, share about this giveaway on any social media site and comment below.  Sign up for the NKT newsletter below and get 2 extra entries.  (If you’re already a subscriber, invite a friend to subscribe.)  Please leave a comment for every entry.

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This contest will end this Friday, March 5, 2010 at midnight.  The winner will be chosen by random.org and will then be notified by email.


CES Roundup: Mom Tech, Kidos and Sesame Street USB

Just a few short weeks ago, thousands of techy types convened in Vegas for The Consumer Electronics Show.  This year, more than ever, Moms had a presence at CES.  The industry trade show even had a summit focused on mom consumers called Mommy Tech.  As cringe-inducing as the name may be, it’s true Moms, we are yet again a demographic that companies hope to woo.

If you’re reading this, or perhaps if you tweeted, texted or Facebooked at some point in the day.  YOU are the market that Mommy Tech encompasses.  In a report released by BabyCenter.com, they found that Moms want tech, not toys.  The report, called The 21st Century Mom, Tech Mom is a 36-pg report that essentially divulges the stats that we all confirm, what with our arsenal of gadgets, social media prowess and the role the internet plays in our daily life.

Technology, especially in regards to managing our home life, is hot.  And because I focus primarily on kid products, I wanted to mention a few findings from CES.

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