Lego Encourages Kids to Rock Out with Duplo Jams

LEGO aptly describes their construction play sets as catalysts for ideas, and I couldn’t agree more. Like many of you, we’ve sat for hours playing LEGOs, building architectural masterpieces, crazy vehicles and pretend food, among other whatchamacalits… The possibilities are endless, but one thing’s for sure: creative play and LEGO go hand in hand.

At Toy Fair, LEGO once again invited bloggers to their booth for an after-hours party where we had the chance to check out all of the upcoming sets and more. Aside from their beloved bricks, LEGO gave us a peek at their latest foray into the creative play space: Duplo Jams.

LEGO launched Duplo Jams as a new dimension to encourage and inspire creative play for toddlers and preschoolers. The three songs that are currently available are all written and performed by a preschool dad that everyone listen to for free. Duplo Jams has a dedicated iTunes channel and Facebook Page where the free songs can be accessed and are also hubs for future anticipated releases. To encourage further creativity, LEGO says they plan to release a new song every month.

We found the British Pop inspired-songs, “Sort Out the Blues,” “Build with Letters,” and “Stick Together,” to be catchy and cool, and a funky musical backdrop while we play in the playroom. As more parents are realizing the importance of limiting screentime, musical outlets such as Duplo Jams are a fun way to shift the kids’ eyeballs to hands-on play and complement with good kid tunes, where copious sing-a-longs and dance parities are expected.

Many families already engage their kids in kiddie music classes, so I think Duplo Jams is such a great way to reinforce many kids’ natural love of music. We’re a musical family, so we can usually be found jamming out one way or another, and it goes without saying, Duplo Jams is perfect complement to our eclectic playlist.

Be sure to check out Duplo Jams’ latest releases on their iTunes channel—for free!

New Duplo Sets

And speaking of Duplo, have you seen the latest playsets? Here are just a few:

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