Tulle Hem Floral Sundress from 77kids

Although Spring is having a hard time making up its mind, here in my part of the east coast, I can’t help but daydream of days of sundresses and flip flops.

I’ve been eyeing quite a fun adorable Spring outfits to feature, but since I’m thinking of sundresses, how could I not spotlight this adorable frock from 77kids.

This cotton dress features a soft, floral print and has a classic feminine silhouette, paired with spaghetti straps.  The peek-a-boo pink tulle gives this dress a splash of color and a little more flair.  This tulle hem floral sundress comes in sizes 5-14, perfect for  fashionable tweens.

For those of you on the market for updating the kids’ spring/summer wardrobe, make sure you check out this coupon for 20% off at 77kids.  The coupon can be used in stores or online, and expires on 4/24.

Ralph Lauren Debuts Spring Collection with New RL Gang

I don’t know about you guys, but I’m ready to abandon the monotonous gray and black palette, heavy coats and snow boots in favor of brighter shades that scream Spring. Oh yes, the snow is melting and the days are getting longer, which means it’s almost time to break out the Spring clothes.

Many of our favorite children’s brands have been previewing their Spring lines for weeks now.  But one that’s caught my eye—and ears—is Ralph Lauren Childrenswear.  Ralph Lauren, a purveyor of classic styles for the entire family, debuted its Childrenswear Spring line with a new installment of its RL Gang, a unique video storybook.

An online video and interactive page-turner, the RL Gang is narrated by Uma Thurman and features a gorgeous, diverse group of kids that form the RL Gang.  The story, complemented by an artistic watercolor backdrop, follows the RL Gang on an imaginative school-based adventure in welcoming a new student.  Each kid showcases a stylish Ralph Lauren look, embodying a spectrum of styles and personalities as diverse as the kids themselves.

Often characterized by chic stripes, classic plaids and different shades of Americana, Ralph Lauren’s Spring Childrenswear line also boasts a burst of bright colors and trendy details.  My personal favorite looks from the RL Gang are River’s multi-colored striped polo and Mae’s ruffled Rugby Dress, which both showcase bold colors and modern details that are dominant throughout the rest of the Spring line.

If you have a few minutes, be sure to check out this new RL Gang shoppable storybook. Want to shop for the styles seen in the story?  Be sure to check out the kids’ closets or hover over the character to get more information.

Check it

What’s even cooler about this shoppable storybook? It has a charitable aspect: proceeds from the RL Gang shopping experience will support the Room to Grow organization – a not for profit offering parenting support and essential baby items for babies born in to poverty.

Can you see your cute kid as part of the next RL Gang?  You’re in luck: Polo Ralph Lauren is hosting an international search for one child to be cast in an upcoming installment of The RL Gang.  To nominate your kid, head over to Ralph Lauren’s Facebook page.

OshKosh Rolls out B’gosh Basics

Purveyor of classic children’s clothing, OshKosh B’gosh has announced a new line of separates called B’gosh Basics.  The line that underscores the brand’s affordability factor features wardrobe staples in sizes ranging from babies to big boys and girls. Primary colors and solids dominate the B’gosh Basics line, but are complemented with bold colors like pink, green and orange.

With the mix and match options, B’gosh Basics add more versatility to school and play clothes.  The Basics adds a little flair with fun details such as the ruffled skirts and graphic prints.

OshKosh is one of our go-to brand for play clothes because of the low price point, yet durability.  The kid’s OshKosh sweat pants and t-shirts tend to get the most washed and worn, I do notice that some colors fade over time. (Then again, I’m sure that’s the case for many other brands, too.)  Overall, you can’t beat OshKosh’s prices and sales, and I’m sure the same goes for B’gosh Basics.

B’gosh Basics can be found online and at OshKosh stores.

77kids Gives Back with Wish-4-Snow Charity Program

IMG_2072The holidays are in full swing, and it’s certainly the time for giving.  NKT fave, 77kids, is once again in the spotlight for their charitable initiatives.  The retailer announced that they plan to keep their “Do Good” momentum flowing by giving back through a charitable initiative twice a year, once in the summer and once during the holiday season.

The Motherhood invited the kid and I, along with several of my NYC/NJ blogger friends, back to 77kid’s NYC design studios a few weeks ago to discuss their current holiday charity.  The execs from 77kids shared a lot of great details about their holiday line, plus gave us a sneak peek of upcoming lines.  But more importantly, we were on hand to learn about what matters most about the holiday season: giving back.  77kids has kicked off their holiday season with their Wish-4-Snow charity program that benefits children’s hospitals.

A sampling of 77Kids' holiday lineIMG_2044

Want to know why I love working with 77kids?  It’s not just because I genuinely adore their kid’s clothes and their “Do Good” mantra, but also because they enlist bloggers to spread their word.  As Betsy Schumacher, chief merchandising officer of 77kids mentioned, their grassroots approach to marketing involves moms and word of mouth.  And to me, that accounts for a lot; reaching out to the key demographic who makes the buying decisions and involving bloggers in their social media campaigns speaks volumes.  But better yet, this company continues to underscore the importance of charity, and  I like that even more.

For 77kids’ Wish-4-Snow program, there’s a variety of easy ways you can get involved to make a big impact:

In stores

– Customers can donate 77 cents (or more) to benefit their local children’s hospital!

– Customers/kids will receive a snowflake to write their name and wish on, and then they can place the snowflake on the “blizzard wall” in the store for all to see!

– In addition to the snowflake, the customer will get a ‘you done good’ bumper sticker to take with them!



– Visit 77kids’ Wish-4-Snow microsite, featuring a fun “catch the snowflake” game and giving visitors the opportunity to design their own snowflake to help 77kids reach their children’s hospital donation goal!

– Help 77kids reach their goal to make a total of 100,000 snowflakes.

– If that goal is hit, 77kids will make an additional $25,000 donation to the children’s hospitals on top of the customer donations each store collects during the month!

– You can make as many snowflakes as you want – not just one! You’re asked to submit your contact information only after the first snowflake.

– Creating a snowflake makes you eligible to win a $77 gift card from 77kids (one gift card given away daily!) and enters you to win the ultimate grand prize: an awesome block party for you and 77 pals!!

Local benefiting hospitals include:

– Children’s Health and Wellness Center at Danbury Hospital

– Children’s Hospitals and Clinics of Minnesota

– Children’s Hospital of Pittsburgh

– Children’s Regional Hospital at Cooper

– University Hospital (Cherry Hill/Philadelphia)

– Upstate Golisano Children’s Hospital (Syracuse)

– WakeMed Children’s Hospital (Raleigh)

– Connecticut Children’s Medical Center (Hartford)

– Children’s Memorial Hospital (Chicago)

So, log on and help 77kids give back by making a snowflake or three!


And because it’s the season for giving, 77kids would like to give one NKT reader a $50 giftcard!  All you have to do is, you guessed it, make a snowflake! Do you know of someone that needs a warm coat or a new outfit?  Nominate them for the giveaway! ‘Tis the season.  After you make your snowflake, just leave a comment below.

Would you like extra entries?

Become a fan of 77kids on Facebook

Tweet about this giveaway and be sure to include @jenrab and @77kids

Become a fan of NKT

Please comment below for all entries.  This will giveaway will end at midnight on December 6, so enter away!  Winner will be chosen via random.org and will be notified via email, so be sure to include a valid email address.  Good luck and have fun!

Full disclosure:  I am being compensated for my participation in this campaign, but as always, all opinions on NKT are my own.

The Little Seed Blooms at Target

Soleil Moonfrye and Paige Goldberg Tolmach, the eco-savvy moms behind the LA-based boutique, The Little Seed, have teamed up with Target to distribute their line of organic baby clothes.  The Life Saver-hued baby line, a shift from neutral and pastel colors that are usually associated with organic baby items, is comprised of layette necessities such as hooded towels, onesies, pull on pants, baby hats and baby booties.











According to LA Time’s All the Rage blog, it looks like, The 100% organic cotton line is reasonably priced, ranging from $7.99 to $12.99.

The Little Seed items at are available online and in Target stores now.


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Axlscloset.com Features Cool Threads for Cool Kids

While most of you are updating and/or breaking out your summer wardrobes, our family continues to pack for our move. Between us, there’s nothing I’d love more than to chuck all of our clothes and start over so we can be done packing already!  But that would be too easy.

With all of these summer clothes posts lately, it couldn’t be more timely to introduce you to a rather sweet shopping site for cool kid gear. Alxscloset.com is a site that features trendy kids clothing from the outdoor, surf, and snowsports markets. The clothes reflect that slightly edgy surfer/skate aesthetic that I mentioned that I adore, especially for boys.

Growing up in Virginia Beach, and even to this day, we’ve always worn skate and surf brands, and this site caters to like-minded shoppers and parents.

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The site features brands like Patagonia, Volcom, Roxy, Billabong, DC, Quicksilver, just to name a few, that I know my tween nieces and nephews would appreciate. Among the cool logo t-shirts, shorts, pants, jackets, dresses and more, there’s also a few vintage-inspired tees I wouldn’t mind for myself!  How about that adorable summer dress from Roxy!

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The Children’s Place Goes Americana for Summer

A few weeks ago, I had the chance to preview the Children’s Place summer collection, which includes a variety of super cute outfits, accessories and special collections.  I spotted a lot of fun, jewel-toned and vibrant prints for girls, but my favorites for the little ladies were the skirts and shoes that evoked the cool bohemian-inspired style.  The metallic sandals for girls though, yeah, I wanted a pair for myself.

If you were to inspect my son’s closet, you’d find no less than 80% of his clothes from TCP; I religiously stock up during sales and after seasons and stash for the next size up.  Needless to say, I’m a fan of the modern, but slightly edgy aesthetic, which TCP pulls off so well.  Their boys’ styles for this summer are full of the utilitarian and surfer/skater looks, with a punch of their own vibrant prints—one that I could’ve sworn was a licensed print, but wasn’t.

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Summer Fun with Polarn O. Pyret

This weekend marks the unofficial start of summer, and I hope everyone is prepared for fun in the sun!  I’ve got quite the backlog of posts, so I thought I’d dedicate the next few to fun summer-inspired gear.

Speaking of which, I just eyed some fun whimsical summer prints, from the well-loved Swedish line, Polarn O. Pyret.

Polarn O. Pyret, synonomous with classic, well-made children’s clothing, has a distinctive European flair that stands out among the crowd.  Polarn O. Pyret accommodates sizes from babies to big kids and even mamas, too.  I love that so many of their prints and designs are gender-neutral, including this fun sailboat-clad Summer Fun T for baby.  The line also offers a fabulous variety of eco-friendly clothing that uses organic cotton, with sizes also available for baby, big kid and mama.

Check it

In the NYC area?  Citibabes is having Polarn O. Pyret trunk shows at its Scarsdale and SoHo locations.

Check out the Scarsdale Citibabes on June 3 for the Polarn O. Pyret trunk show.
RSVP to scarsdale@citibabes.com or 914.725.3334.

Check out the SoHo Citibabes on June 9th and 10th for the Polarn O. Pyret trunk show.
RSVP to soho@citibabes.com or 212.334.5440


Let’s Get Wild!

41nUsRyPaJL._SS500_As I’m sure you’ve seen, I’m pretty wild about the Where the Wild Things Are book and movie! As a kid and now adult with a wild imagination, I hold the premise of this beloved classic so close to my heart.

For years, there have been tons of shirts and paraphernalia paying homage to Max and his wild buddies, though I’ve had a hard time finding unique kiddie shirts. I did, however, find a cute shirt that would be great for tween girls. With its pink lettering that reference the book and movie spelling out, “Let’s Get Wild,” it’s still girly and innocent, but I particularly love the beasts running amok among the letters.

This t-shirt is by Junk Food, one of my faves for the kid, so I expect it would have that vintage-y look and feel, meaning that it’s thin and comfy. It comes in sizes S-XL for juniors and retails right around $20 on Amazon.