Amidst a complex of skyscrapers and shopping, Rockefeller Center, a celebrated NYC landmark serves as a backdrop to 30 Rock, home to NBC, some of the most iconic art deco and architecture, the famed namesake Christmas Tree and now, Legos.
Lego lovers, specifically the Tri-State contingent, rejoice: Lego officially opened another retail location, this time in the heart of Midtown Manhattan in Rockefeller Center. Overlooking the skating rink, taking over the old Brookstone location in Rock Center, the NYC Lego Store location is sure to be a tourist must-see and local resource for stocking up on Lego essentials.
This location features the largest Pick-a-Brick Wall, as well a “big apple” Lego set and I Lego-Heart NYC merchandise, which are exclusive to the NYC store. Overlooking 49th street, the location has a Master Builder Bar, which can double as a space for birthday parties, Lego Club meetings and other events. The midtown location also features a Shop & Ship option where tourists and locals alike can purchase items in-store and have them shipped instead of schlepping them around town and on to trains, planes and buses.
The retail location drenched with sunlight and complemented with views of the hustle and bustle of Rock Center, boasts wall to wall shelves full of the latest and greatest Lego sets, paraphernalia and accessories. Because of the Lego Store’s unique location, Lego commissioned their Lego Masters to recreate architecture, art, mosaics and replicas that mimic Rockefeller Center. Some of the incredible oversized Lego creations on display include a huge Atlas replica, a cityscape of Rock Center and several mini scenes that portray life in NYC.
During my sneak peek of the store the day before it opened, I was in complete awe of the attention to detail that the dioramas and custom Lego models showcased. But it was Atlas overlooking the skating rink and the enormous and intricate Rockefeller Center diorama truly blew me away; I could have stared at the hundreds of different Lego mini people all day. Lego Master Builders have quite an imagination and sense of humor to boot.
Lego, a true classic toy and one of, if not the favorite toy in our house, has outdone themselves yet again! At Toy Fair, with several other bloggers and members of the media, I had the chance to check out their new Lego games (while I’ll talk about later and perhaps give one away.) I’m truly, truly excited about this Lego store not only because it’s in NYC, but because it may just be a contender for a special birthday party/play date/ tourist outing in the future. Take note, family.
In the NYC area?
Check out Lego’s new store in NYC and help build a giant 16-ft. Big Apple to celebrate the store’s debut. Lego is hosting a free, three-day public build in Rockefeller Center. The build begins on June 29th with New York Yankee, Nick Swisher laying the first brick and ends with the last brick being added at 3pm July 1st.