Forward with Ford

As a kid, before I could even spell “Ford” or develop any association with the brand, all I knew was that my dad’s prized possession back then, was his bright orange Mustang.

Not too practical for a young family, but ideal for a young sailor, that car stood much more than my dad even imaged back then.  You see, after he sold this impeccably maintained sports car, he eventually traded up for a much family-friendlier car, a 1981 Ford Econoline conversion van (the 80s was the decade of excess afterall) and thus, began our family’s loyalty to Ford.


So, what does my family’s quick car history do with Ford?  And better yet, what does all of THIS have to do with NKT?

Quite a lot, actually.

Ford, well known for being forward-thinkers in the automotive industry, is hosting several hundred members of the media this week for a conference at their headquarters in Dearborn, MI called Forward with Ford. In this conference, Ford is exploring global trends and issues facing consumers now and in the future.

Ford brought together an interesting cross section of media representatives, not only from different parts of the U.S., but different niches and mediums.  Because Forward with Ford is examining consumer trends, they’ve invited many media outlets that, perhaps, wouldn’t normally cover the auto industry.  Just some of the niches represented that I’ve seen so far include: green, gadgets, parenting, electronics, home, pets, seniors and more.  As far as media events go, this truly is a melting pot and I’m so honored to be included in such an esteemed group.

As a blogger who typically covers products, technology and services geared to families, I’m intrigued with a Ford’s endeavors, specifically their green initiatives.

And because this event is examining how consumers think, Ford tapped one of the most provocative thought leaders to give the keynote. My husband is a huge fan, and after listening to Gladwell speak tonight, it underscores his affinity for this writer/author and expands on this dialogue that I’m excited to follow.

For many years, my family’s car buying history involved only Ford vehicles because my parents associated the brand with reliability and affordability that was made in the good ol’ U.S.A.  A few decades ago, I’m sure they weren’t alone in thinking that…

So, how are consumers making decisions now?  And what’s next?  I’m looking forward to hearing what Ford has to say.  I’ll be sure to report my findings after tomorrow’s sessions.

Want to follow the goings-on of Forward with Ford via Twitter?  Check out #FordTrends

3 comments on “Forward with Ford

  1. The new car has more interior space for
    passengers. The new Mustang drew
    its strength from one of these three engines, an engine of 2.3 liter, SOHC, a
    2.8-liter V6 Cologne and 4.9-liter V8. In 1980, changes have been the engines
    offered in the Mustang. Away from the line 2.8-V6-liter and
    4.9-liter V8 in the 3.3-V6 liter. In 1981, the 4.9-liter V8 engine was a
    5.0-liter V8 engine and theMustang is
    present in L, GL and GLX versions are available. The sixth generation-Ford Mustang has
    been replaced by seventh-car production in 1994. The car was a two-door version
    of the coupe and convertible. The car could use its power under 3.8-liter Essex
    V6 engine or 5.0-liter V8. In 1999, the eighth generation Mustang made
    its debut. There were changes Mustangs engine of 3.8 liter V6 engine and 4,6-V8

  2. Your car deserves to be seen best and unique from others, so just do it by simply installing spoilers. Mustang is offering the best and satisfying rates, so what you are waiting for? Spoilers are very beneficial in increasing your car’s exterior look and are also reducing the car dragging.

  3. Ford as we know today was founded in 1903 by Henry Ford. At that time, it was his dream to develop an automobile for the masses. Today, his heritage stands as the man that made cars an essential part of our mobile way of life.

    Ford Motors work hard to give comfortable automobiles to the masses, blended with latest innovation. This innovation in Ford cars will certainly provide challenging competition to other manufacturing companies, as Ford is going to consuming this modern technology as much as an excellent degree in the high-end vehicle sector.

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