All dolled up

Get ready girls, Toy company, Spin Master, has introduced Liv, a new line of dolls.  The stylish teenage gal pals, Daniela, Sophie, Katie and Alexis, are unique and relatable, and are geared to girls in the 6-10 age range.  In addition to their cool outfits, each Liv doll has a special access code to an online world, which will give girls a different dimension to interact with their dolls to collect fashions in their virtual closet, view webisodes, games and more.

What’s notable about the Liv dolls is that their style and appearance is much different and more age appropriate for the range that they’re targeting.  As an aunt who has had to shop for dolls for tween nieces and cringing at the options, I appreciate the market research that Spin Master has done.  I think the online world is also an innovative idea, giving girls even more opportunities to engage in imaginative, interactive play.  What I love most: the dolls’ believable attributes and diverse appearance gives girls a better understanding of what it’s like to be a teen.  [Boy craziness and angst aren’t included :)]

Livworld doesn’t officially launch until August 15, but the dolls, which retail for $20, are in stores now.

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