…quite literally, perhaps.
It was reported last week that Hasbro and Discovery Communications are partnering up to launch a new tv network and website, built around toys that many of us—and now, our kids—have grown to love. New programming will be based on shows, toys and games such as Romper Room, Trivial Pursuit, Cranium, My little Pony, G.I. Joe, Transformers, among others.
Discovery Kids Channel, which currently touts shows such as Bindi the Jungle Girl and Hip Hop Harry will be replaced by the yet-to-be-named channel that is set to debut in 2010.
Moms and dads, what are your thoughts on this new format?